Does The Social Web Kill Attention Span?

Back in my day, blogs were long.

To read one, you'd have to dial twelve numbers to find a stable connection, type in a gargantuan URL from memory (, make a sandwich while the page loads, and settle in for a stout article on the market appreciation of Chewbacca Star Wars Collectible Figurines.

The kids today, with their pagers and their snap bracelets, have it easy. Just flick on your iKindle NanoPod
and BAM, you've got Perez Hilton drawing wieners on celebrities.

Worse, today's social web is all about microblogging which translates from the Greek to mean "even smaller blogging."

These days, no one will come near your blog unless it's under 140 characters. And even then, it had better have a silly looking cat in it.

Is the social web killing our attention span?

Hells yes, says Oxford University's Synaptic Pharmacology professor Susan Greenfield, talking to The Daily Mail:

"My fear is that these technologies are infantilising the brain into the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment."

This may be true, but...hey, is that a new flavor of croutons?

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1 comment:

Darrelyn Saloom said...

Devolution? Perhaps. But I think it is also a matter of choice. There are so many good blogs that one tends to click, read, and move on, and on, and on.

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